just finished a week production making the video content for the blackberry bold launch in the uk. while not the first time i’ve made stuff for led screens, its both amazing and terrifying seeing your seemingly perfect after effects composition playing out so big and so bright… any tiny mistake becomes crystal clear. also a test for live camera + laptop, combining band ‘the feeling’ with the neon backing comps. not as sucessful as i’d like, but still good to see and a good proving ground.
we rocked it tho’, with the goalposts changed at the last minute due to a sudden corporate influx from worldwide headquarters we pulled off a really nice balance of brand and bespoke imagery, to the point where said corporate types were overheard talking about ‘messing with the brand’ as a wonderful and mysterious thing: in short, london did itself proud.