sane control of the media and scenography needs to be partnered with the animation mechanics to handle it all gracefully. luckily, thats what i do – and what tools like quartz composer enable – and i had the best materials to work with in the form of made-by’s brand video. it’s great. watch it, and you’ll also see how perfect it was to be remade into a never-ending animation with dynamic content interspersed with the hand-animated elements.

best of all, now i have the interface and back-end largely worked out i can concentrate on creating bespoke animation for future gigs: everybody wins.