i also had my media+arts technology comrades in town for the draw of transmediale itself. being in berlin, one thing on our agenda was art+com, who have pulled the trick of a) having produced some of the most inspiring work, period (a major reference of mine: computer vision tracked video mapped scenography at the opera… in 2002) and b) doing so with a productive cohesion of commercial work and academic practice. they truly are the model for ‘industrial outreach’; it’s the direction so many universities want to go in, but it seems to me still somehow industry and academia get viewed as oppositional here.